Marketing and Social Media: The Power Duo for Modern Graduates

Jun 11 / Applyd Team
Why Upskilling in Marketing and Social Media is Crucial

Social media is now central to marketing—and to personal branding. Here’s why students should upskill in both.

Real-World Relevance: Platforms like Instagram, TikTok, and LinkedIn are where brands (and individuals) connect with audiences. Understanding these tools is essential for effective communication and engagement.

Data-Driven Strategies: Upskilling teaches you how to analyze metrics, optimize campaigns, and measure ROI, making your efforts more impactful and measurable.
Personal Branding: Marketing knowledge helps you promote yourself, not just products or services, giving you an edge in job applications and networking.

Creative Expression: Social media marketing encourages creativity, allowing you to experiment with content, storytelling, and audience engagement.

Freelance and Remote Opportunities: Mastery of digital marketing and social media opens doors to flexible work, freelance gigs, and entrepreneurial ventures.

Combining marketing and social media upskilling ensures you’re ready to thrive in the digital-first world, whether you’re building a business, a career, or your own personal brand